The future of dental marketing is deeply human.
I help specialty dental practices grow sustainably by building trust, deepening loyalty, and aligning marketing with how people truly connect and decide.
By blending neuroscience, emotional intelligence, and authentic storytelling, I develop strategies that transcend traditional marketing approaches.
This isn’t about louder tactics or clever ads.
It’s about crafting trust signals your patients can feel, through the messages you share, the visuals they see, and the experiences they have.
Every touchpoint is designed to align with how the brain builds safety, familiarity, and connection.
The result?
A purpose-driven, patient-centered brand that resonates both consciously and subconsciously — transforming how people experience your practice long before they ever they ever walk through the door.
“True growth doesn’t come from louder tactics; it comes from connection.”
— Yoli Dick, Neuroscience-Driven Dental Marketing Strategist
💬 Ready to build a brand that connects the science of trust with the art of care?
Smarter Marketing. Deeper Connection.
Your dental patients don’t just respond to messages; they react to the meaning behind them.
Using neuroscience-backed insights, I help you design dental marketing strategies that resonate with the subconscious mind, foster genuine trust, and reflect the essence of who you are as a dental specialist and leader.
Together, we’ll align every touchpoint, from your website to your waiting room, to create a cohesive experience that feels intentional, consistent, and deeply connected to your values.
Through neuroscience-informed team training, I’ll also empower your staff to communicate with empathy, strengthen emotional connections, and confidently represent your brand with heart.
Because when your entire dental practice, your message, your team, and your experience speak the same emotional language, trust becomes your most effective growth strategy.
Oral Surgeon Practice Growth while cutting marketing costs by 35%
👩🏻 About Me
In the mid-2000s, I earned my bachelor’s degree in marketing and management and spent a decade in the telecommunications industry leading projects where success was measured in numbers, KPIs, and growth curves.
That world taught me the mechanics of strategy and communication, but it was missing something human.
I wanted to do work where connection mattered as much as conversion.
So, later in life, I made a choice that changed everything:
I became a certified dental assistant and stepped into the world of healthcare.
“A self-starter who drives performance and positive change.”
Yoli brought energy, leadership, and strategic insight that helped improve team performance during her tenure at AT&T.
— Roger Pulley, Former Leader, AT&T
I didn’t start in dentistry.
I started in marketing.
Learning Dentistry From the Inside Out
My first roles were front desk to surgical assistant + implant coordination. That’s where I discovered the real heartbeat of a practice:
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The trust built in a single conversation.
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The pressure of overheads and case acceptance.
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The way one referral can open doors...or close them.
Those years showed me something most marketers never see: patients don’t make decisions based on numbers alone. They choose care based on trust, emotion, and human connection.
That insight completely transformed how I approached marketing.
Blending Two Worlds Into One
By bringing my marketing foundation into the world of dentistry, I found a unique edge.
For over a decade, I’ve worked across patient care, operations, and marketing:
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Revitalizing implant departments (+65% growth in one year).
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Transforming specialty practices (+85% growth while cutting costs 35%).
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Scaling an endodontics office (+361% revenue growth in 7 months).
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Leading marketing strategy across North America for a global dental company (+40% patients Inquiries in 6 months organic social media)
What I learned is this: specialists don’t fail because of skill.
They stall because their marketing doesn’t reflect what truly drives growth... trust.
My Philosophy: Neuroscience + Human Connection
Patients and referral sources don’t decide with spreadsheets.
They decide with trust.
That’s why I’ve built my work on neuroscience-backed, human-centered marketing:
🧠 Neuroscience to align strategies with how people actually process decisions.
❤️ Human connection to make sure every message, every touchpoint, every campaign feels authentic.
It’s about creating growth that feels as real as the care you deliver.
Ready to see what trust-driven growth could look like for your practice?
Why This Matters for You?
If you’re an oral surgeon, periodontist, prosthodontist, or orthodontist, you’ve probably already tried:
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Ads
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SEO
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Social media
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A marketing agency or two
But if you’re here, it’s because the results didn’t match the promises.
I built this practice to change that.
When we work together, you don’t get cookie-cutter tactics. You get a strategic growth partner who speaks your language, understands your world, and rolls up her sleeves to execute.
So your referrals grow.
Your patients feel confident.
And your practice finally reflects the trust you’ve worked so hard to earn.
✨ Let’s Connect
Growth doesn’t come from more tactics. It comes from strategy, trust, and leadership.
Ready to see what trust-driven growth could look like for your practice?
Trusted by specialty dental practices ready to grow
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Transform Your Specialty Practice with Marketing That Builds Trust, Not Just Traffic
Through neuroscience-backed strategy and emotionally intelligent storytelling, I help dental specialists attract the right patients, strengthen referrals, and grow sustainably.
Your next level of growth starts where strategy meets human connection.
Ready to lead your growth with strategy, not guesswork?
